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Stressing the essentials gives 
better value and lasting style. 

by W, D. Riddle, architect, and M. J. Fistiman, builder 

THE basic aim of the Revere Quality House Institute is to stimu- 
late the construction of high-quality houses in the moderate price 
range. Sounds impossible, doesn't it? Everybody knows that you get 
what you pay for — that better things have a way of costing more money. 
But when you get down to work on the problem, you find that it has 
many interesting solutions - as some of the Institute's other architect- 
and-builder teams have already shown in their houses. 

And now it is our turn to present what we believe is the solution: the 
best answer to the problem of quality construction at reasonable cost. 
We say, simplify - simplify both your plan and your construction 

Any woman who has ever bought a good dress can tell you why that's 
the answer. Quality is always the simple thing. A good dress doesn't 
have a lot of extras hanging on it. It has just the essentials, but done 
well — and put together right. The same thing goes for a house. Leaving 
things out — unnecessary partitions and doors, small window panes, 
ornamental bric-a-brac, etc. — not only gives you the feeling of more 
space, but also increases the livability of the house. And such a house 
is easier and therefore less expensive to build. So you can put the money 
saved into quality materials and construction, and you have a house of 

Sliding draperies cover the picture-window wall of the 
living room. Door in the far corner is the front entrance 
to the house. (See arrow in lower left corner of plan "A".) 

lasting value with a basic style that will not be soon 

The first thing we did was to decide on a simple rectangu- 
lar plan. In all the variations of the house, this rectangle is 
24 feet wide, thus allowing mass production of the pre- 
assembled roof. But most important is that trusses, resting 
on the side walls, support the roof without the need for 
help from any load-bearing walls inside the house. (Had we 
made our house wider, that would not have been practical.) 
This not only made the interior walls and partitions less 
expensive to build, but allowed us to locate them wherever 




Beo Room | bED room I I 

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Living Room " 




24' 9" 

r/,ese ffiree venations ot the basic plan show how easily the location of the garage and arrangement of 

tZTtoZ M ^ Th ' S T mkS '*" h ° USe t0 ^ ° n difierent Sha ? ed lots or *o face indffeferZdLc- 

tions to avoid monotony m a large-scale development. The house shown in this booklet (plan A) is oZof 

olans BandT) < ' 1° ^f" P '? M '° ?""" " t0tai ° f 8 °° fa ' Ae C/eveW area. TAe dottSunZln 

plans B and C show walls that may be omitted in any of the houses. Movable screens are substituted 

Another view of the living room, 
this time with the curtains drawn. 
The large Thermopane windows 
are paid for in large part with 
money saved by leaving off the us- 
ual ornamental shutters. 

we wished. This was important when we started varying the 
orientation of the house, as can be seen in the difference between 
plans "B" and "C" on page 3. 

In all the houses, a space 17 feet by 24 feet is divided into 
cooking, living and eating areas by one partition around the 
kitchen. Kitchen cabinets are built in, and a 10-inch ventilation 
fan has been installed in the kitchen wall not only for comfort, 
but to keep cooking odors out of the house. Virtually complete 
kitchen and laundry equipment includes an electric garbage dis- 
posal unit and Laundromat. 

By simply switching the location of the kitchen (notice in the 
plans how the garage stays with the kitchen), the living room can 
be made to open on either side or the end of the house. 

This same simplicity and flexibility applies to the sleeping 
area of the house. There are three bedrooms, one for a double bed, 
one for twin beds, and one for a single bed. The two partitions 
dividing this space are pre-assembled storage cabinets moved in 
after the outside walls were finished. By omitting one of these 
units, two bedrooms can be thrown together as a nursery. And the 
unit can be installed again when the need for more privacy arises. 
Or if you desire, you can have a folding wall between the smaller 
bedroom and the living area for occasions when extra living space 
is needed. These units provide one closet for the master bedroom, 

The dining area also has a picture 
window. The door next to it goes to 
the terrace, while the hallway at 
right leads to the bedrooms. Kitch- 
en is behind wall at left. 

one each in the other bedrooms, a linen 
and a guest closet. They have cabinet styled 
doors, double ones for the larger closets. 

Finally, there is the garage. Although 
usually neglected, we have done our best to 
utilize it to increase the living space of the 
house. As it is 24 feet long, it provides a 
great deal of storage space, as well as mak- 
ing room for the laundry, which is installed 
next to the kitchen door, and the furnace 
and hot water heater, which are surrounded 

by an asbestos-cement partition. But the 
important thing is that the garage is heated, 
just as the rest of the house, by radiant panel 
heating in the floor slab. And the walls and 
ceiling are plastered and finished. Thus, 
when the car is out, this space can be used as 
a drying area, a rumpus room for parties, or 
an easily supervised play area for the chil- 
dren—especially on rainy days. 

The outstanding point about the design of 
these houses is that variation has been 

achieved without sacrificing the economies 
of mass production. Actually they all use the 
same floor plan, yet by switching the rooms 
around and varying the location of the ga- 
rage, both individuality and privacy are se- 
cured. It is a quality house of lasting value 
that can be built and sold in the moderate- 
price range. BUILT FOR YOUR BUDGET, 
these houses are located in the Ridgewood 
Park Subdivision, Parma Heights, just out- 
side of Cleveland, Ohio. 

This bedroom is separated from the living room by a permanent wall. A folding 
partition can be substituted— thus adding this room to the living room area. 


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Using a folding bed in this corner bedroom adds this room to the living space of 
the house, rather than leaving it unused through the hours when one is not sleeping. 


It pays off in freedom from repairs 
and stability of your investment. 

ONE of the primary purposes of the Revere Quality 
House Institute is the creation of quality standards in 
materials and construction. To that end, the architect and 
builder teams that build Institute houses keep detailed records 
of the materials that go into the houses. Here are some of the 
noteworthy features of this house, as submitted by the 
builder. Their total cost is about $1,600 -or a shade more 
than 10% of the cost of the house. (It was built to sell for just 
under $14,000, including lot.) In freedom from maintenance 
costs and repairs, and in continuing value of your investment, 
they are worth far more than their nominal cost. 

Simplicity of design pays off in quality: leaving out the kitchen door 

paid for the exhaust fan in the kitchen. Door at end of kitchen opens 

into the combination garage, storage and play area. 


Stainless Steel sink top 

10" kitchen vent fan 

Radiant panel heat {copper tube) 

Same heating system in garage 
Thermapane glass (see below) 
Baked enamel steel storm windows 
Copper plumbing (see below) 
Chrome bathroom accessories 
Shower over tub 




Hot air (most often used by this 


Single pane 

Rustable metals 
Porcelain or none 
None (in this price house) 


Where two roof surfaces intersect to form a valley, leaks could develop unless the joint 
is sealed by means of Hashing. Revere Home Flashing — specially engineered sheet cop- 
per — insures lasting protection, which inferior materials can't provide. 

Although it is somewhat sheltered by the edge of the higher level of the roof, this joint, 

too, is an important one. Here Revere Home Flashing has again been used to seal out 

seepage that could ruin interior walls and lead to rotting beams. 



Steel or plastic tile 

None, or linoleum or other 
cheaper substitute 

Dutch Boy & Moleta paints 

Cheaper brands 

Plastered garage walls & ceiling 


Birch Hardwood flush doors 

Pine or fir panel doors 

Overhead door on garage 

Regular doors 

Trees as part of landscaping 

Just shrubbery 

Solid brass hardware 

Steel {rustable) 

Cast iron boiler 

Sheet steel furnace 

Copper valleys and flashing 
(see below) 

Paper or rustable metal 

Wire mesh in floor slab 


Concrete slab driveway 


Automatic Home Laundry 


Garbage Disposal Unit 


Copper Downspouts 

Galvanized iron 

GLAZING -All double hung windows and glazed doors are made with double- 
strength "A" quality glass. ("B" quality is usually used.) The fixed sash- 
that is, the large windows in the living and dining rooms -are set with 
Thermopane. This is a factory-made product consisting of two panes of 
glass with an air space between them. The air is sealed in and dehydrated 
so that mist cannot form and dust cannot collect inside the panes. This layer 
of air serves as insulation and makes possible large window areas in northern 
climates without excessive heat loss of single pane windows. Steaming and 
frosting are avoided due to higher temperature of the room-side glass surface. 

FLOORING— When the heating system is incorporated in a concrete slab floor, 
that slab must be insulated to keep heat in as well as to keep moisture out. 
In this house the heat insulation is done by running strips of standard insula- 
tion board around the outside edge of the slab. For an unusually fine vapor 
seal, two layers of tar paper have been laid over the eight inches of slag 
that underlie the slab. One layer of tar paper runs lengthwise the other 
crosswise, and the separate strips have been sealed with tar. 

Excessive heat loss through large window areas can be 

avoided by use of Thermopane, here being installed. It is 

two sheets of glass separated by a layer of dehydrated air 

and sealed around the edges at the factory. 

HEATING— This house is heated by circulating hot water through 
copper water tube embedded in the concrete floor slab. The 
furnace is gas-fired. However, this installation goes further than 
a conventional radiant panel heating system, as it has been 
broken down into zones to correspond to the room arrange- 
ment. Each zone can be turned on or off by a valve at the 
central manifold — the result being a more adaptable heating 
system and making possible a saving on fuel. 

ROOFING— The roof sheathing is made of V2 inch plywood, laid 
tight and well nailed on every bearing. This is covered with 
asphalt shingles of the best grade and laid in strict accordance 
with the manufacturer's instructions. 

FLASHING— All flashing, both in the roof and around the windows 
of the house is of sheet copper — specifically, the Revere Home 
Flashing System. This is a new advance in weather protection 
developed by Revere research. It provides a specially tem- 
pered pure sheet copper engineered for the needs of moderate 
priced homes. Installation is in accordance with techniques es- 
pecially worked out for the Revere Home Flashing System 
which, for the first time, brings the matchless advantages of 
copper within reach of millions of home-owners. 

S— All interior hot and cold water lines, as well as the 
service line leading in from the water main, are of Revere 
Copper Water Tube. All exposed supplies, traps and wastes in 
furnished rooms are of heavy, chrome-plated brass. The hot 
water is furnished by a thermostatically-controlled, insulated 
hot water heater using a gas flame on a copper coil and having 
a storage tank of not less than 30 gallons' capacity. 

Revere Copper Water Tube being rolled and laid on the 
floor slab to form a radiant panel heating system. Concrete 
will then be poured over it to embed the tube. Use of non- 
rusting Revere Tube insures free flow of water, long life, 
and utmost protection against leaks. 



Architect Riddle holds a blueprint 
Builder Fishman checks a detail of the 
heating system. The manifold in the fore- 
ground distributes hot water to various 
zones of the radiant panel heating system. 


T^WO men make up the team responsible for the Revere Quality House 
in Parma Heights, Ohio. They are W. D. Riddle, architect, and M. J. 
Fishman, builder. 

ARCHITECT RIDDLE was graduated from Ohio State University's College of 
Architecture, did post graduate work at Columbia University and traveled 
in Europe. He then worked for building contractors to gain practical ex- 
perience and has been employed in the offices of leading architects in 
New York and Ohio. He is at present staff architect for the General Electric 
Lighting Institute, Nela Park, Cleveland, Ohio, and has designed a number 
of small homes that have been featured in national magazines. 

He says, "We may well be moving into a great period in architectural 
history. For such periods are marked by an eagerness to use the total avail- 
able knowledge of structure, material and methods. On the other hand, the 
decadent periods have been marked by a willingness to copy and imitate." 
Of his Institute house, he remarks, "Simplicity is an important quality 
which goes hand in hand with economy and value. It makes for great sav- 
ings in both material and labor." 

BUILDER FISHMAN expressed similar goals from the merchant builder's point 
of view when he wrote, "I believe that quality should not be sacrificed for 
price in the construction of homes. However, I believe lower prices can be 
obtained with quality through mass buying, mass production and by em- 
ploying every type of labor saving device." 

Mr. Fishman is a Cum Laude graduate of Ohio State University (B.S.) 
and has been in the residential building field for ten years, having built 
over 1,000 homes in the Greater Cleveland area. He is present president 
of the Home Builders Association and an officer of its Cleveland chapter. 
He was the first builder in Cleveland to employ power tools and a shop 
on the site for the mass production of medium-priced homes — as well as 
the first to use radiant panel heating in a large development. 


This celling installation of radiant panel heating 
makes efficient use ol Revere Copper Tube. 

COPPER FLASHING- Seals the vital joints of your house lastingly 
against the elements, prevents rotted beams and ruined ceilings 
and walls. Only Revere offers you the Revere Home Flashing 
System— a simplified, highly economical method of weather-seal- 
ing that features pre-cut sheets of specially tempered Revere 
copper, engineered for the needs of smaller homes and farms. 

GUTTERS AND DOWNSPOUTS -Prevent rain water from streaking the 
walls, seeping through brickwork, framing and masonry- ruining 
flower beds and finding its way into your cellar. While other 
metals rust and must be replaced, a roof drainage system of 
Revere Sheet Copper will last as long as the building. And it's 
cheaper in the long run— because it requires no maintenance. 
First cost is last cost! 

COPPER PIPING -Because it cannot rust, Copper Water Tube or Red 
Brass Pipe will give years of trouble-free service. Your water will 
be sparkling clear, and the flow will not diminish through the 

COPPER HOT WATER TANKS-Rusty hot water is the housewife's despair. 
The way to prevent it is to install a hot water storage tank or 
heater made of Revere Copper or Revere Herculoy (a Silicon- 
Copper alloy with the strength of steel) . In that way you can be 
sure of clear hot water at all times. And replacement costs can- 
not hang over your head. 




COPPER HEATING UNES-The advantages of Copper Water Tube for 
water supply piping apply with equal force to heating installa- 
tions. Because Copper Water Tube never rusts, its carrying capac- 
ity remains the same indefinitely. And that results in a definite 
saving because you do not need to use oversize pipe or dirt pock- 
ets. Pipe coverings can also be lighter because copper piping is 
smaller in diameter and does not radiate as much heat as iron or 
steel pipe. Installation cost is kept low because copper water tube 
is easily bent and because joints are made with economical solder- 
type or compression fittings. 

Here are just a few of the other places in which the special quali- 
ties of copper and its alloys can serve you well: rustproof bronze 
windows; small but efficient copper radiators or convectors and 
radiant panel heating installations; bronze or copper window 
screening; copper or bronze weather-strip; permanent, handsome 
hardware; lighting fixtures; plumbing fixtures; and in many deco 
rative ways — such as hammered copper hoods for fireplaces and 
built-in window boxes. 

In addition, Revere produces aluminum thresholds, architectural 
moldings and shapes for window frames and screens. 
The use of Revere building products of copper, brass, bronze or 
aluminum makes a house a healthy house. Their use is truly a sign 
of quality construction. 

For further information about Revere building products, write 
Revere Copper and Brass Incorporated, 230 Park Ave., New 
York 17, N. Y. 


This is the story of the SIXTH house to be built 
under the auspices of the Revere Quality House 
Institute. It is another step in the Institute's pro- 
gram to determine how much real quality and happy 
living can be built into a small home designed to 
sell at a moderate price. As many houses are being 
b u ilt — and the work of the Institute widely publi- 
c j ze d — the result will be the creation of tested stand- 
ards of value for houses. With these standards to 
guide you, you will be better able to judge the value 
of the house you buy. This house was designed to 
sell for less than $14,000, including land. 

The Institute — a non-profit organization operated 
under the independent direction of a leading Amer- 
ican architect — is sponsored by Revere Copper and 
Brass Incorporated and "The Architectural Forum", 
a publication of authority and leadership in the 
field of contemporary housing. 

Under the terms of its agreement with the Insti- 

tute, Revere exercises absolutely no control over 
the materials used by the participating architects 
and builders. But Revere knows that good houses 
must contain considerable copper and brass, that 
these materials must become part of any complete 
set of standards that are created. As a manufac- 
turer of copper, brass and bronze, Revere is assured 
that it will benefit — as will the public — through im- 
proved standards of quality in building. You will 
find more details about Revere building products 
and about the way they can improve the house 
you live in, on pages 10 and 11 of this booklet. 

Prospective home owners can purchase complete 
working drawings and specifications of any Institute 
house for $100. From these, your own builder can 
construct the house. For further information about 
these plans, about the work of the Institute, about 
its houses or the part its sponsors play, please 
write to: 

John Hancock Callender, Architect 

Executive Secretary 

Revere Quality House Institute * 280 Madison Avenue, New York 1 6, N. Y.